Sometimes I suffer greatly from the ‘I don't deserve it’ syndrome, which means that at times I'm actually afraid to get paid for my work - it's kind of strange.
I have been a creator for over two years and I didn't start getting paid until about 18 months into my journey, or until I had about 120 thousand subscribers.
Some of you it might feel like it’s almost impossible to get paid as a small creator at first, but that's why I'm bringing in a very special guest today, who is gonna share ways of making money as a small creator and reasons why you deserve to get paid as a small creator.
The information shared here is about YouTube, however this applies to all creators so keep that in mind.
Without further ado, let me introduce you to this very special guest. Welcome Lizzie! Lizzie has been on YouTube for 9 months, she's got almost 20,000 subscribers and she's getting brand deals back to back. She's also got an Instagram of 40,000 people because she kicks ass!
Lizzie will be sharing ways of how to make money and reasons you deserve to make money and I'll be sharing the mistakes I made when I was starting youtube and overall mistakes that you should be avoiding as a small creator.
TIP #1: MULTIPLE STREAMS OF INCOME
There are many different ways that you can actually make money through your YouTube account that you may not be aware of.
1. Fully sponsored videos
2. integrations (that can be anywhere from 30 seconds to 60 seconds)
3. Affiliate links
4. Digital products (like presets etc)
Don't wait for deals to come to you, you go after the deals. For example, you could dedicate Wednesday nights to sitting down and figuring out what brands you love, writing the emails down and getting in touch with them.
Sometimes you really have to put yourself out there, in order for people to know that you actually exist!
TIP #2: THERE’S VALUE IN YOUR WORK
If a brand is reaching out to you just know that that's because they love your personality, they love your account, they love your work and they want to make use of your following no matter how big it is.
Know that there's value in that and you should be compensated for it. Also don't feel bad about doing brand deals, you actually have to live, eat, pay your mortgage, do basic things like that, in order to make these videos.
In my case and also in Sorelles case, we're actually providing really useful tips for you guys so we want to keep doing that. We want to keep helping you and we can only keep doing that if we're compensated for our work in for our time.
MISTAKE #2: NO MEDIA KIT OR A POORLY PRESENTED MEDIA KIT
A well-prepared media kit is gonna make you look professional and distinguish you from the rest. Here’s a nice little surprise! Click here to see the media kit I actually send out to brands - enjoy!
TIP #3: ASK TO BE PAID
A lot of times brands aren't always forthcoming that they have a budget, so always ask. Usually they will at least have a little one and it's better to have a little one than nothing.
MISTAKE #3: WHAT’S YOUR EMAIL GAME LIKE?
You guys need to get your email etiquette on point. The amount of times I receive emails from people that just look childish. it doesn't fly.
Or the other thing is when people are too robotic, without any personality, so the balance has to be just right - fun and professional at the same time.
TIP #4: KNOW YOUR WORTH
You do a lot of different jobs, you're not just a creator, maybe you're a videographer, an audio engineer, you're your own marketer, you're an artist - so make sure that you know that and know your worth when you're negotiating for yourself with different brands.
MISTAKE #4: GIVE, GIVE, GIVE. DON’T TAKE, TAKE, TAKE
I really love Lizzie’s point above! I think it's extremely important in the influences society that we're working with today because I think sometimes influences kind of think that they're entitled to receive, receive, receive.
When you're working with a brand you have to remember that it has to be a mutually beneficial relationship, this is how business works, so when you're approaching a brand make sure that you're asking what you can do for them and make sure that you give, give, give.
TIP #5: GET A MANAGER OR PRETEND TO BE ONE FOR YOURSELF.
I have my own manager and it's been a great decision for me because he's someone that I trust and it saves me so much time reaching out to brands that I want to work with. It's a lot easier to have a manager or to have someone else advocating on your behalf because all it does is add another level of legitimacy, so if you don't have your own manager and that's not something you're interested in then you can make a fake email account and pretend to be your own manager... maybe call her Susan. Susan sounds like a manager kind of name :-P
MISTAKE #5: BLENDING INTO THE CROWD
My lovely humans, you guys have to differentiate yourself from the rest. What is the unique selling proposition that you have above others? You need to stand out, in order to increase your value.
The fastest way to get there is to focus on your strengths and forget about those weaknesses.
TIP #6: DON’T SELL YOURSELF OUT
Even though it's great to get paid, you didn't start this account because you just want to get paid, you have another goal in mind and you love what you're doing. You don't want to jeopardize that and ruin it by doing tons and tons and tons of brand deals with products that you don't actually like.
Be really careful about the brands and the collaborations that you say yes to because that's going to reflect on you and your brand. Say yes to deals because it's something that you really like and you really use and that you want to vouch for, not just because it pays.
MISTAKE #6: NOT DEVELOPING AND GROWING
Keep growing your skills. Your value is gonna keep growing as long as your skill level is increasing.
TIP #7: REMAIN AUTHENTIC DARLINGS
Your integrations need to be organic, thoughtful, tasteful and most importantly they need to still feel like your work. They can't feel too much like an ad.
Put in the effort to go the extra mile and make them creative and make them feel like you.
MISTAKE #7: FALLING PREY TO THE IMPOSTER SYNDROME
The impostor syndrome really does feel real for everyone. So many of us feel like a fake, don't let that consume you, just keep on doing your work, keep developing, keep growing and if people are loving your work there's a reason for it so embrace that.
& that is if everyone! Thank you so much @LizziePeirce! Make sure to subscribe to Lizzie because she is a babe up-and-coming superstar ;-)
Until next time guys, PEACE.