Wildly Unqualified for a Normal Life

After accidentally building a multi-million dollar internet career by oversharing her life online, Sorelle Amore turned content creation into a strange little empire of digital education, real estate, precious metals, and “wait… how does she have money?” energy — earning herself the unofficial title of “secretly rich.”

She’s amassed over 120 million views online, co-founded successful ventures, travelled to 60+ countries, and financially retired at 33. Really? Apparently yes. Retirement isn’t about sitting around and doing nothing though.

These days, she spends her time partnering with brands like Mercedes-Benz for their Morocco Desert Expedition, roaming around Australia in her aggressively large vehicle named NEILA, and generally making life decisions that confuse people with stable routines.

At 19, Sorelle made a dramatic vow to work entirely from her laptop and become location independent. It only took 9 years, several identity crises, and an unreasonable amount of persistence to make it happen.

In 2017, out of 50,000 applicants, she won “Best Job on the Planet,” spending three months travelling between 12 luxury homes worldwide — essentially turning escapism into a legitimate career path.

Her business journey began with self-portrait photography, where she accidentally helped pioneer the “Advanced Selfie” movement before Instagram became everyone’s full-time personality. Over 10,000 students took her course and bestselling book, while nearly 500,000 people joined in recreating the movement online.

At 33, she fulfilled her childhood dream of becoming a musician and released music across all platforms, because apparently one career crisis wasn’t enough.

Now, in a plot twist nobody saw coming (including her), Sorelle has taken a partial step away from the spotlight to become a wannabe off-grid farmer — building food forests, learning compost toilets, obsessing over mulch, weeds, and water tanks, and disappearing into private life somewhere in rural Australia.

Whether this is her final form or just another deeply committed temporary identity crisis remains unclear.

A chronic reinventor and professional life-experimenter, Sorelle is difficult to define, mildly concerning to traditional career advisors, and nearly impossible to predict.

Maybe it’s because she’s a little unhinged, but mostly because… she’s free.